Building from the base

Hello and first of all welcome to Clear Edge Communications – I’m naturally delighted that you’ve found me and hope that, over time, I can stimulate some new thinking and approaches to your brand, market development and communications.

In fact, it’s going to be “practise what you preach”, as I now set out to build my own market presence – so, you can be sure I am working to the blueprint!

Following my decision to take “The Big Step” and leave a comfortable, permanent job in PAYE world just before Christmas, it’s all been about falling in with my new best friends – lawyer, accountant, web designer and little black book (also known as Linked In). I have been in business construction mode – so that Clear Edge works properly from the outset and that people can feel that from the start.

It’s a case of building from the base – getting the basics right about what your business is, what your core expertise (your value) is, who you approach to discover their needs and how you can deliver against them.

While I have spent the last 7 years in the legal services and property markets (and this is an area of domain expertise), I am not tied to any sector.

The beauty of the core principles of marketing strategy, brand building and commuication, is that they are universal, and should be at the heart of every business plan, linked to a customer-centered approach. I will be talking a lot about strategies for this in upcoming blogs.

But I wanted you, dear reader, to be assured, that what I say is what I do, my word is my bond, and the quality control never drops. This will be as true a philosophy with how I help my clients grow their markets, as it is for me to grow my own business.

It’s going to be an exciting journey and I am delighted that I have picked up some great passengers already to work with, understand and grow to mutual success.

I look forward to sharing it with you also.

Why not follow us on Twitter at @clearedgecomms or email me at, or just check in again soon.

Bye for now


9 Responses

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