Building from the base

Hello and first of all welcome to Clear Edge Communications – I’m naturally delighted that you’ve found me and hope that, over time, I can stimulate some new thinking and approaches to your brand, market development and communications.

In fact, it’s going to be “practise what you preach”, as I now set out to build my own market presence – so, you can be sure I am working to the blueprint!

Following my decision to take “The Big Step” and leave a comfortable, permanent job in PAYE world just before Christmas, it’s all been about falling in with my new best friends – lawyer, accountant, web designer and little black book (also known as Linked In). I have been in business construction mode – so that Clear Edge works properly from the outset and that people can feel that from the start.

It’s a case of building from the base – getting the basics right about what your business is, what your core expertise (your value) is, who you approach to discover their needs and how you can deliver against them.

While I have spent the last 7 years in the legal services and property markets (and this is an area of domain expertise), I am not tied to any sector.

The beauty of the core principles of marketing strategy, brand building and commuication, is that they are universal, and should be at the heart of every business plan, linked to a customer-centered approach. I will be talking a lot about strategies for this in upcoming blogs.

But I wanted you, dear reader, to be assured, that what I say is what I do, my word is my bond, and the quality control never drops. This will be as true a philosophy with how I help my clients grow their markets, as it is for me to grow my own business.

It’s going to be an exciting journey and I am delighted that I have picked up some great passengers already to work with, understand and grow to mutual success.

I look forward to sharing it with you also.

Why not follow us on Twitter at @clearedgecomms or email me at, or just check in again soon.

Bye for now



9 Responses to “Building from the base”

  1. Cath on February 2nd, 2012 12:04 pm

    Dave – congratulations and welcome to a new world. I think your post is sincere and to the point well done. Looking forward to hearing more about Clear Edge as you progress.

  2. our website on September 16th, 2012 1:00 pm

    Do you mind if I quote a few of your posts as long as
    I provide credit and sources back to your blog? My blog is in the very same area of interest as yours and my users
    would certainly benefit from a lot of the
    information you present here. Please let me know if this ok
    with you. Cheers!

  3. i house on September 24th, 2012 11:59 am

    Very energetic blog, I loved that bit. Will there be a part 2?

  4. how to get rid of acne fast on December 2nd, 2012 5:08 pm

    Admiring the time and energy you put into your website and
    detailed information you provide. It’s good to come across a blog every once in a while that isn’t the same out of date rehashed information.
    Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  5. small woodworking projects on December 4th, 2012 9:32 am

    I don’t even know the way I stopped up here, but I thought this put up was good. I don’t recognize who you might be however
    definitely you are going to a famous blogger if you aren’t already. Cheers!

  6. make money online on December 6th, 2012 2:57 am

    Great post.

  7. green coffee beans on February 17th, 2013 3:34 pm

    I love your blog.. very nice colors & theme. Did you design this website yourself or did you
    hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to know where u got this from. cheers

  8. on April 15th, 2013 1:25 pm

    I blog often and I really thank you for your content. Your article has
    truly peaked my interest. I’m going to take a note of your site and keep checking for new information about once a week. I opted in for your Feed as well.

  9. on April 18th, 2013 11:08 am

    Can I just say what a relief to find someone that genuinely knows what they’re talking about on the internet. You definitely know how to bring a problem to light and make it important. More and more people really need to check this out and understand this side of your story. I was surprised that you are not more popular given that you certainly have the gift.

Got something to say?